Marketing Mix Modeling (MMM) is a go-to for measuring performance, with 72% of marketers using it to guide spend. But MMM often overlooks affiliate marketing’s true impact. Learn how to identify this blind spot and accurately assess affiliate performance to...
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Marketing Strategies READ MORESERP Ads: Conquesting High-Traffic Keywords
Powered by Rakuten’s Extension, SERP Ads empower merchants to capture high-value search traffic and elevate their brand above the competition....
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Events READ MORE6 Takeaways from Optimism 2025
At this year’s Rakuten Optimism event, leaders from across the affiliate marketing and digital advertising landscape came together to spotlight...
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Events READ MOREFueling Meaningful Connections: Rakuten Optimism 2025
Rakuten Optimism is back — and better than ever. From May 28 to May 29 in Carlsbad, California, attendees will...
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Marketing Strategies READ MOREIntroducing Similar Store: Heightening Visibility on Key Competitor Real Estate
Capturing a shopper’s attention at the right moment is crucial in today’s dynamic retail environment. Political and economic uncertainty has...
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Insights READ MORENew Rakuten Study Reveals Shopper Loyalty Hangs in the Balance
A new study from Rakuten, in collaboration with The Harris Poll, has uncovered a disconnect between shopper brand loyalty and...
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Insights READ MOREFrom Spring to Back-to-School: Shopper Trends and Advertising Strategies for Q2 & Q3 2025
Rakuten's Q2 2025 State of the Industry report explores the key consumer and market trends that will define the next...
