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Keep up with Rakuten Rewards in the news.

  • Rakuten Unveils Programmatic Loyalty: AI-Powered Advertising for Guaranteed ROAS

    MarTech Edge February 7, 2025

    Retailers using Programmatic Loyalty have already witnessed remarkable growth, with a leading home and garden brand seeing a 107% year-over-year increase in shoppers during the second half of 2024.

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  • Rakuten Launches Programmatic Loyalty

    MarTech Vibe February 6, 2025

    Rakuten launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to deliver performance-driven outcomes—all with a guaranteed ROAS.

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  • Rakuten Introduces Programmatic Loyalty: AI-Powered Ad Solution Ensures Performance and Guarantees ROAS for Retailers

    MarTech 360 February 6, 2025

    Rakuten has announced the launch of Programmatic Loyalty, an industry-first advertising solution powered by AI and Rakuten’s extensive first-party data.

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  • Rakuten Optimizes Ad Campaigns with AI

    Chain Store Age February 5, 2025

    Rakuten is rolling out Programmatic Loyalty, an advertising solution that leverages AI and its first-party data to deliver campaigns with a guaranteed return on ad spend (ROAS).

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  • Using Data to Drive Personalization

    MarTech Podcast December 7, 2024

    Su Li Rivera, SVP of Marketing at Rakuten Rewards, delves into the power of data-driven personalization strategies in the e-commerce landscape.

    LISTEN NOW
  • Shoppers are being more intentional this holiday season: Rakuten

    Yahoo! Finance November 29, 2024

    With Black Friday marking the official start of the holiday shopping season, Rakuten Rewards chief revenue officer Julie Van Ullen sits down with Brian Sozzi and Julie Hyman on Catalysts to discuss key trends among shopp

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  • Bloomberg Businessweek: Black Friday Special

    Bloomberg Business November 29, 2024

    On this special Black Friday program, hosts Tim Stenovec and Vonnie Quinn speak with Rakuten Chief Revenue Officer, Julie Van Ullen, on online shopping this holiday season.

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  • Watch the Newest Commercials from Rakuten, FedEx, Uber Eats and More

    AdAge November 6, 2024

    Watch Rakuten's 2024 holiday commercial, featuring two new snowwomen who are excited to take advantage of Cash Back on top of sales this holiday season.

    WATCH NOW
  • Rakuten: Shoppers Do Not Plan to Increase Their 2024 Holiday Spend

    Supply Chain Xchange October 30, 2024

    Research from Rakuten shows the majority of shoppers do not plan to increase their holiday spend this year, revealing a significant disconnect between retail marketers and shoppers in the weeks before peak season.

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